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Caley Quality

Sales of Deuchars are pouring out of Caledonian brewery’s doors!

A national push was supported by a new sales presenter that, in book format, tells the story of Caley’s history, heritage and quality. Individual inserts then focus on each brand in the portfolio.

Blue-Chip were responsible for all aspects, from concept to design, copy, photography and production.

It looks fabulous and its quality speaks volumes – in this case, volume sales!