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Highland
Spring’s First-Ever Kids’ On-pack
Highland
Spring’s first-ever kids’ on-pack promotion, developed
by Blue-Chip Marketing, and run in conjunction with VisitScotland,
offered consumers the chance to ‘Win a Highland Safari
and Keep the Jeep’. Every entrant received a Discover
the Wildlife of Scotland wallchart – a bespoke premium
produced exclusively for Highland Spring and Visit Scotland.
The
activity was supported by free-standing POS units in VisitScotland
Tourist Information Centres plus inserts in national Sunday
newspapers.
Throughout
the year we have also produced an number of bespoke Kids shrinks
- for Spring, Halloween and Christmas.
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