Cointreau’s Devilish New Look

Blue-Chip’s promotion to support the Cointreau brand sponsorship of the 20th Century Fox movie, ‘The Devil Wears Prada’ got tongues wagging amongst the fashionistas.

The campaign included an in-bar promotion for mainstream outlets nationwide, tailored activity for upscale accounts, and a press advertising campaign.

A text and win promotion to win an exclusive trip to New York, plus 1000 pairs of tickets to the movie, were up for grabs. The activity was supported by a range of premium POS designed to raise awareness of the brand as well as drive trial through the creation of a number of devilish new Cointreau cocktails.