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S&NPE Smoke Signals

As England announced a smoking ban for July 2007, Blue-Chip had already implemented a programme of activity to respond to the ban north of the border.

Our campaign for Scottish & Newcastle Pub Enterprises informed and advised the trade, and stimulated traffic amongst consumers.

A Lessee Toolkit was the centrepiece, and aside from practical advice, we offered a range of consumer-facing promotions – a nightly free prize draw, closely targeted door drop, and a local press free pint offer.