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Warburtons All in One 'Bags of Energy'

Warburtons All in One is a white loaf with the fibre and wheatgerm goodness of wholemeal. It also has the added advantage of a low GI, providing kids with longer lasting energy.

Our campaign, aimed at young families, included door-to-door to 1.3million households, illustrating the benefit of eating All in One to keep kids fuller for longer. Also included was female lifestyle press advertising using the ‘Bags of Energy’ headline, and city centre, shopping centre and store sampling. Bespoke support was developed for Asda, Sainsbury’s, Tesco and Morrisons and included 6-sheet, store magazine advertising, store event sampling and POS.