‘Does Your Marketing Sell?’

Sadly this phrase is all too often an oxymoron – much of the marketing we see around us in the world today simply doesn’t sell… or at least, it doesn’t sell to its potential.

Since our formation back in 1990, at Blue-Chip we’ve been fascinated with this challenge, and dedicated to overcoming it. Our philosophy is simple: why should our clients spend their money unless we can explain why their campaigns will work?

In Blue-Chip we use a ‘secret weapon’ – although we’re happy to tell you about it. It’s a method called NEW AIDA™ which is designed to make marketing communications more effective… and it really works!

So, while we like our work to look pretty and ‘creative’, our overriding aim is to make it effective. All of our staff are trained in the use of NEW AIDA™, so that all of our output is screened for effectiveness. And we’ll be able to explain how it will work!

Click below for some examples of our work.

Case Studies

Caledonian Brewery - Trade Presenter
Warburtons - All in One
Highland Spring - First-Ever Kids’ On-pack
Scottish & Newcastle Pub Enterprises - Smoking Ban Scotland
Maxxium - Cointreau, The Devil Wears Prada