Let Highland Spring Take You There

Highland Spring joined forces with VisitScotland for its 2006 summer on-pack promotion, offering consumers the chance to win an activity, city or beach holiday to Scotland.

Developed by Blue-Chip Marketing, the promotion appeared across the Highland Spring range under the umbrella theme of ‘Take Me There’. The theme was created to emphasise both the usability of Highland Spring products in any situation, and its revitalising rehydration properties.

Support included sampling at key mainline stations at peak commuter times, parks at high footfall lunchtimes, and general product distribution to businesses around central London.

Blue-Chip’s Managing Director Fiona Moore, who has worked with both Highland Spring and VisitScotland on the promotion, comments:

“The partnership works so well because there’s such a natural fit between the two brands, and we’ve encapsulated this in our creative proposition. Highland Spring can ‘take you there’, both literally and metaphorically.”

Marketing Director, Debbie Smith adds:

“The relationship we have developed with VisitScotland has been to the benefit of both parties. Blue-Chip have worked with Highland Spring for a number of years and are extremely familiar with the brand, and they now have experience with the VisitScotland brand as well.”