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Blue-Chip
Delivers Bags of Energy!
Blue-Chip Marketing has been appointed by Warburtons to implement
a support campaign for their new All in One loaf.
Aimed
at young families, the activity includes door-to-door, style
press advertising, and city centre and store sampling. Additional
store-specific support in Asda, Tesco, Sainsbury’s and
Morrison’s includes 6-sheet and store magazine advertising,
store event sampling, and POS.
All
in One is a white loaf with the fibre and wheatgerm goodness
of wholemeal. It has the added advantage of having a low GI,
giving longer lasting energy.
According
to Senior Brand Manager (NPD) Vanessa Railston:
“This
is strategically our most important launch for some time.
We’re delighted with both the product and the support
we’re giving to it.”
Blue-Chip’s
Managing Director Fiona Moore added that:
“Research
shows that kids love the taste of All in One, so our objective
is to get it into the mouths of as many as possible. At the
same time we’re communicating the health and energy
benefits to Mum.”
Sampling
and door-to-door activity commences throughout the country
over the May bank Holiday weekend.
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