Ian Moore,
Creative Director, Ian founded Blue-Chip Marketing in 1990. He has worked on over 100 national and international brands, such as Disney, Heinz, Mercedes and Sony. Inventor of Britain´s most-acclaimed promotion, the Kleenex Hayfever Survival Campaign, he has won over 50 effectiveness-based awards, including the ISP Grand Prix for Best UK Promotion, Best European FMCG Campaign, Most Innovative Campaign and Best Copywriting.

In 2005 his book ‘Does Your Marketing Sell?’ was published by Nicholas Brealey, and has since been published in Chinese, Latvian and Russian. Ian has lectured at EFFIE conferences throughout Europe and China on his NEWAIDA™ model, and is a trainer for the ISP on its Diploma and Strategic Thinking Courses, on the subject ‘Bridging the Gap between Creativity and Effectiveness’. He also writes a regular marketing column for Haymarket’s P&I magazine, entitled ‘Devil’s Advocate’, and has a blog on brandrepublic.com.

Fiona Moore,
Managing Director, Fiona is a qualified and trained marketer, having worked in product management for British Midland and The Royal Bank of Scotland. She joined Blue-Chip Marketing in 1991, shortly after its formation, and has since overseen hundreds of successful and award-winning campaigns for clients such as Baxters, Highland Spring, Reebok, Royal & SunAlliance, Scottish & Newcastle and Warburtons, across a wide range communication disciplines, markets and media.

Fiona is a Board Director of the UK Institute of Sales Promotion, with specific responsibility for European activities. As such, she is also on the Board of the PMC (Promotional Marketing Council for Europe) and EACA (European Association of Communications Agencies). This gives Fiona – and Blue-Chip – a unique insight into promotional and legal developments on the European stage and, of course, a network of contacts for pan-European programmes. Fiona writes a regular column on Europe for Sales Promotion magazine.